TurboPedal

Design

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2023 | 4 weeks | Group (3 People)Developing a brand identity and conceptualising an app prototype for an Ahmedabad based startup, Turbopedal.


Keywords
Energetic
Technology
Speed

Process
Wireframing
Branding
Color Theory

Tools
Figma
Illustrator
Sketching


Turbopedal launched a product that is capable of converting any regular bicycle to an electric bicycle.  

Over the summer, the founder asked me to develop a brand identity and an app prototype for the company and the product.

The logo and the typeface are representational of the energetic, youthful and tech nature of the company.

The UI of the app was created after having several discussions with engineers that provided me with details of what is the most significant aspect of the products they want to show. The UI concept design was used to procure funding for the company.